helping early-stage startups launch, iterate, and scale quickly with thoughtful, stage-appropriate technology.
mpwhitely [at] gmail [dot] com
nyc
startups are a series of hypotheses. I help early-stage companies use technology to move through those hypotheses as quickly and accurately as possible.
that can mean supporting early engineering hiring, managing contributors, or stepping in directly to ship first versions. it also might include low-code mvps, "wizard of oz" prototypes, or highly measured growth experiments.
I'm comfortable in the messy, early days of building and the chaos of scaling. my focus is in health and healthcare, and I'm experienced in navigating complex, highly-regulated environments with speed and correctness.
whether it's vendor selection, ai integration, backend system design, hiring, or full-stack development, my goal is to bring clarity, momentum, and high standards to every project.
select clients
contact · industry
- Accorded
CTO · healthcare
- Pom Health
COO · healthcare
- Strella
CEO · user research